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Ellie Kusner

New Moon Girls Media launches Daughters.com

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March 17, 2009 — The PR for new online community Daughters.com focused on what the site offers: advice and an interactive community designed to help families raise girls ages 8 to 15.

New Moon Girls Media, the company behind New Moon Girls magazine and Web site, worked with Cahill Media Group on the March 10 launch, reaching out to mommy and grandparent bloggers, telling them of the “parent to parent” discussion board, searchable collection of articles about raising girls, and ways they can submit questions to experts. Additionally, the PR campaign targeted traditional media nationwide. READ FULL ARTICLE

Elizabeth Cahill

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Elizabeth is Managing Director of Cahill Media Group, a full-service Public Relations firm that creates and executes communication plans across a vast range of traditional and social media platforms. Elizabeth holds a Bachelor’s Degree in Art History from Barnard College, and has worked in the Events and Public Relations fields throughout her career. At Sotheby’s in Philadelphia, she managed all client events for the Mid-Atlantic region and oversaw major consignment acquisition. Upon her return to New York City to pursue opportunities in Public Relations and Experiential Marketing, Elizabeth joined Aspen Marketing Services. In addition to executing Aspen’s Public Relations strategies, Elizabeth worked on the Kraft brands Crystal Light and Gevalia, for whom she executed digital initiatives including social networks, online video and blog creation. Elizabeth has also worked for Acxiom Digital, where she managed e-mail campaigns and micro-site creation for FedEx. Elizabeth is a member of the Public Relations Society of America, and is an active Young Alumna at Barnard College.

New Moon Girl Media

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There are more than 15 million girls ages 8-12 in the United States. Until now, there has never been an online community designed exclusively for them to visit. In November 2008, CMG launched www.newmoon.com, the groundbreaking social network where girls can create, learn, explore and grow in a fully-moderated, advertisement-free space. CMG handled all Public Relations aspects of the launch, including targeted outreach to online, offline, broadcast and radio outlets. Major outlets covering NewMoon.com included The Chicago Tribune, Glam.com and WCCO Radio Minnesota.

Gerolymatos Inc.

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For 86 years, PNG Gerolymatos S.A. has been the pharmaceutical leader in providing all-natural health and beauty products to the European consumer. The company is based in Athens, Greece and manufactures a rich portfolio of organic health care products distributed worldwide in more than 61 countries. For its first foray into the U.S. market, Gerolymatos retained CMG to launch its all-natural seawater products Breathe Again™ nasal spray and EARinse™ ear cleansing product. CMG employed a multi-channel launch approach, targeting online, offline, national and trade publications. Coverage included product profiles in ENT Today, Albany Democrat-Herald and The Tan Sheet.

Ellie Kusner, Dancer

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There are countless dancers working in New York City, hoping to earn coveted roles in productions and a bright spotlight on their work. On February 3, dancer Ellie Kusner was part of the world premiere of “Wild Mannequins and Wing Walkers” at the Buglisi Dance Theater at the Joyce Theater in New York City. On February 6, Kusner was included in The New York Times’ Sunday Styles section, having been photographed during the premiere party and garnering more than 1.4 million media impressions for her work.

PRWeek US: New Moon Girl hits the Web to secure status with its audience

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November 18, 2008 — New Moon Girl Media, creator of a magazine, New Moon Girls, featuring user-generated content by and for girls ages 8 to 12, introduced a new social networking Web site, NewMoonGirls.com, to expand its brand online. The goal was to give girls a place to go online that was “somewhere between Club Penguin and Facebook,” said Nancy Gruver, founder and CEO of New Moon Girl Media. “We’re all about girls: girls’ voices, girls’ opinions, girls’ creativity. What we’re doing online is totally consistent with what we’ve been doing all these years in the magazine.”
READ FULL ARTICLE

New ROI Option from Vantage

admin — Wed, 11 Mar 2009 21:01:52 +0000

Today, VMS announced a new ROI tool “Vantage,” which combines measurement efforts of its technology platforms and professional analysts. You can read about it here. Designed for Fortune 500 companies and priced in the seven-figures, Vantage pulls from both advertising and PR sources to determine ROI. Although the tool is designed for big companies, it will be interesting to see if VMS produces a similar tool for smaller businesses also looking to optimize ROI through their marketing and PR dollars.

CMG is a full-service Public Relations and communications firm that specializes in strategic media relations, media coaching and speech and blogwriting.

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Our multifaceted approach helps brands, companies and organizations successfully tell their stories by leveraging online, offline and emerging media channels. To learn more about how CMG can help shape and tell your story, contact info@cahillmediagroup.com.