New Moon Girl Media
There are more than 15 million girls ages 8-12 in the United States. Until now, there has never been an online community designed exclusively for them to visit. In November 2008, CMG launched www.newmoon.com, the groundbreaking social network where girls can create, learn, explore and grow in a fully-moderated, advertisement-free space. CMG handled all Public Relations aspects of the launch, including targeted outreach to online, offline, broadcast and radio outlets. Major outlets covering NewMoon.com included The Chicago Tribune, Glam.com and WCCO Radio Minnesota.
Gerolymatos Inc.
For 86 years, PNG Gerolymatos S.A. has been the pharmaceutical leader in providing all-natural health and beauty products to the European consumer. The company is based in Athens, Greece and manufactures a rich portfolio of organic health care products distributed worldwide in more than 61 countries. For its first foray into the U.S. market, Gerolymatos retained CMG to launch its all-natural seawater products Breathe Again™ nasal spray and EARinse™ ear cleansing product. CMG employed a multi-channel launch approach, targeting online, offline, national and trade publications. Coverage included product profiles in ENT Today, Albany Democrat-Herald and The Tan Sheet.
Ellie Kusner, Dancer
There are countless dancers working in New York City, hoping to earn coveted roles in productions and a bright spotlight on their work. On February 3, dancer Ellie Kusner was part of the world premiere of “Wild Mannequins and Wing Walkers” at the Buglisi Dance Theater at the Joyce Theater in New York City. On February 6, Kusner was included in The New York Times’ Sunday Styles section, having been photographed during the premiere party and garnering more than 1.4 million media impressions for her work.